It can be intimidating trying to hire a graphic designer especially if one does not know a lot about the graphic design world but all they have to remember is that getting the right graphic designer is about more than just talent. It is worth mentioning that the person seeking a good designer will more often than not get several applicants that have the design skills to deliver great results thus they should avoid being amazed by what they do not know. The best thing would be to focus on a designer that is easy to work with, is committed to the project and develops innovative solutions to design challenges.
It is good to note that the other vital tip is to be clear with the goals and expectations of the project from the word go because any great project commences by giving adequate background information to the talented designer they are trying to bring on board. The recruiter needs to make sure that their creative brief has adequate details on things like the company, the project goals and objectives and the particular specifications that the person is looking for.
The truth is that bringing the designer into the loop on things like deadlines and potential issues before the project begins will make sure that the candidates will have a thorough understanding of the project and will be able to gauge if they can meet the project expectations before they submit a proposal.
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It is integral to have some basic knowledge on the design world and the kind of skills that are need before the person starts to review proposals because there are varied skills in the graphic design space. It is good to state that the recruiter has to assess things like if the campaign will utilize stock images or the candidate will have to take photos to incorporate into the project. The client also needs to decide which software will conduct most of the artwork.
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The other key tactical move to narrow down the list of graphic designers is to assess how the applicants think on their feet by asking an unexpected question during the interview process. For example the person might ask the candidates to critique a design piece done by a competitor and explain what things they would have done in a different manner. The answer to this question will provide insight on the abilities of the candidate and how they deliver the response will enable the interviewer to comprehend their creative process.
A lot of recruiters make the mistake of choosing a graphic designer based on their portfolio especially when they need a designer to do top-level agency jobs. The best thing would be to ask the potential candidates about the designs in their portfolio and what inspired them to those choices.