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All about High-End Fashion Retailing First of all, high-end fashion refers to clothing that is very expensive clothing which are designed by world famous fashion designers and produced using luxury fabrics and are worn by celebrities and the rich. Before these apparels are displayed into the ritzy market stream, they are shown first through a fashion show, sponsored by the designer, and worn by a slender model who cascades through the ramp in the gazing eyes of invited guests who are potential buyers, fashion magazine editors, and high-end fashion fans. It is basically the marketing strategy of high-end designers to create trends and from this, fashion buyers and merchandisers spread the trend by either wearing the clothes or displaying these in posh or exclusive boutiques around the world. High-end merchandisers are people who manages the sale of high-end clothing of high caliber quality and which is of the latest fashion trend. The role of both high-end apparel retailers and merchandisers are interchangeably almost the same since both look up at what are the current trends in the clothing business and determine which of these trendy clothes will sell well to the consumers at the right price and what would be the appropriate season for these clothes to be displayed to the clients.
Overwhelmed by the Complexity of Fashions? This May Help
What differentiates specifically the fashion merchandisers from apparel retailers is that they specializes in forecasting the fashion trends for an upcoming season, since these merchandisers work with both designers and retailers and with that the best combinations of fashion branding, marketing and customer relations are established. Also, fashion merchandisers are often hired/consulted by famous department stores to re-design store shelves of high-end fashion clothes with the rich consumers in mind.
The Art of Mastering Clothing
Even if their circle of clientele is relatively small, but still the fashion industry makes their billions cashing in on the fashion trends as they influence people of this from their fashion blogs, magazines, social media, whichever effective tool to create in the minds of consumers on how good they can look with these upcoming trends and how good they will feel wearing these expensive clothes. Since they are always designed to be one-of-a-kind style, high-end design clothes are either custom-made or made-to-order and are fetched at a moderately to very expensive price. In order to broaden the range of consumers in a global perspective, most high-end retailers are now into clever advertising through the internet, thereby bringing new trends in greater brand accessibility and developing new levels of global customers. It is cashing in on social sentiments that have increased interest on designers’ clothes, like if it gets a million “likes” in the social media, it is actually saying that these million friends approve of the design and that it’s worth buying it and that equates to increase in sales as buyers are psyched into realizing the social sentiment.